Bézier
Glossary

LinkedIn Glossary

LinkedIn and developer-marketing terms, explained plainly, for people who sell to developers.

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A

ABM (Account-Based Marketing)Algorithm

B

Brand Kit

C

Call to Action (CTA)CarouselClick-Through Rate (CTR)Company PageConnection RequestContent CalendarContent Pillars

D

Developer MarketingDeveloper Relations (DevRel)Direct Message (DM)Document PostDwell Time

E

Employee AdvocacyEngagementEngagement Rate

F

Featured SectionFollowerFounder-Led Marketing

H

HashtagHook

I

ICP (Ideal Customer Profile)ImpressionsInMail

L

Lead GenerationLead MagnetLinkedIn Newsletter

M

Members Reached

O

Organic Reach

P

Personal BrandProduct-Led Growth (PLG)

R

ReactionsRepost

S

Sales NavigatorSocial ProofSocial Selling Index (SSI)

T

Thought Leadership

V

Vanity MetricsViral Post