SUCESS STORY
System Design School
Helped the company generate 18 sales in a matter of 30 days
Platforms
TL;DR
In 30 days, we took System Design School from 2 followers and zero LinkedIn presence to 18 sales conversions and 4,400 followers.
Key proof points:
18 sales in 30 days from cold traffic
Complete UTM tracking showing exact attribution
Started with literally 2 followers on a heavily-throttled company page
Technical niche (system design interview prep)
30-Day Results Overview
Metric | Before | After 30 Days |
|---|---|---|
Conversions from LinkedIn | 0 | 18 |
Followers | 2 | 4,400+ |
Impressions | 0 | 400,418 |
Website traffic from LinkedIn | 0 | 1,200+ |
Continued Growth (120 Days Total): The client continued working with us, scaling to 13,335 followers, 1,332,120 impressions, and 1,200+ website visits per month - proving sustainable, long-term results.
Important Notes:
All growth was achieved organically
Complete UTM tracking was implemented to measure exact conversion attribution
The brand kit was developed in 72 hours
Company pages are notoriously difficult to grow, especially in technical niches like system design
What The Audience Are Saying
The Challenge
System Design School was founded by two ex-FAANG engineers specializing in system design interview preparation. The platform helps candidates prepare for interviews through a step-by-step approach.
Initially, they were generating some traffic from YouTube, which was tied heavily to the founder's personal brand - they wanted to explore LinkedIn as a viable top-of-funnel marketing channel to expand their reach.
The challenge was significant:
Starting with 2 followers on a company page
Company pages are heavily throttled by LinkedIn's algorithm
Technical niche (system design) = smaller, specialized audience
Zero website traffic from LinkedIn
No engagement on posts whatsoever
Founder priorities:
"We are mainly interested in getting more sales, we want to get some sort of a signal to see if LinkedIn is a viable channel for us." - Navdeep Singh, System Design School Team
The team was clear: they didn't have time to create content, weren't sure whether it would perform on social media, and ultimately cared only about one thing - sales.
The challenge was significant. We were scaling a company page (faceless), and we were starting with 2 followers.
Company pages are heavily throttled by LinkedIn's algorithm, making organic growth extremely difficult.
In a technical niche like system design, this becomes even more challenging due to the smaller, specialized audience, but we've scaled company pages before and are always up for a challenge.
Our Strategic Approach
Understanding that company pages face unique challenges, we developed a multi-pronged strategy that would maximize reach while building authority in the system design space.
Week-by-Week Strategy
Week 1: Awareness Phase We focused on establishing the brand presence and introducing System Design School to the LinkedIn community. Our CTAs during this phase were simple: "Follow us for more content."
Week 2: Authority Building We deepened the content value and began positioning the brand as the go-to resource for system design interview prep. CTAs evolved to: "Get the full technical breakdown" with links directing to their website.
Week 3: Conversion Optimization We shifted focus to converting warm leads with more direct CTAs like "Join System Design School" and "We just added [specific feature]. Check it out here."
The Founder Amplification Strategy
Recognizing that company pages get throttled, we implemented a crucial amplification strategy. Since Navdeep has a very large personal network, we initially had him repost company page content from his own personal account.
This approach served two purposes:
Put a human face behind the company
Leveraged their broader reach to overcome algorithmic limitations
Strategic Commenting for Authority Building
One strategy that most people completely overlook for company pages is commenting.
We strategically commented everywhere our ICPs hang out, including on competitor posts. This serves two critical purposes:
Reveals us to people where our ideal customers are already engaged
Establishes us as an authority within our specific niche
Brands need to have a voice and personality - not just founders.
By commenting as the company, we made System Design School sound human and approachable while building recognition in the system design community.
Content Strategy and Execution
Within 72 hours of payment processing, we had created a complete brand kit and posted our first four pieces of content.
This rapid execution was possible because we focused on what mattered most: delivering value using the wealth of technical content already available on their website.
Content Pillars:
Deep-dive system design concepts that competitors weren't covering
Technical breakdowns sourced directly from proven website content
Authority-building posts that demonstrated expertise nobody else was providing
Breakthrough Results
LinkedIn drives 3,300+ website visitors/month
Follower Increase
Visitor Growth and website traffic growth
Impression growth and reaction growth
The Bottom Line
In 30 days, we transformed System Design School from a LinkedIn unknown with 2 followers to a recognized authority in system design interview preparation with over 13,000 followers - generating 18 sales conversions from complete cold traffic.
The success came down to:
Rapid execution with existing resources
Strategic founder amplification to overcome platform limitations
Domain-driven hook creation that made content shareable
Consistent authority building through every touchpoint
Strategic commenting where competitors and ICPs were already engaged
Most importantly, we delivered measurable business impact - not just vanity metrics.
Because we understand that our clients care about results that drive their business forward.
Get in touch today to start growing your brand → ali@bezierlabs.co