# Bezier Labs > Bezier Labs is a LinkedIn growth lab for companies that sell to developers. We create and run organic LinkedIn content for developer-focused brands, as a content service, a done-for-you service, or a strategy program. Key facts: - Focus: LinkedIn only, organic (no paid ads), for developer and technical audiences - Founder: Ali Malik - Results across clients: 20M+ organic impressions, 180K+ follower growth, $70K+ revenue growth, $1.4M ad budget saved - Monthly services start at $3,000 a month; Strategy is a flat-fee program that typically lasts about two months - Contact: ali@bezierlabs.co - Book a call: https://cal.com/malimalika/strategy-call ## Services - [LinkedIn Content](https://bezierlabs.co/services/content): We handle the creative, design, carousels, and captions. You keep your account and approve everything. - [Done For You Socials](https://bezierlabs.co/services/done-for-you): We run your LinkedIn end to end and turn it into a developer community. - [Strategy](https://bezierlabs.co/services/strategy): A LinkedIn strategy tailored to your page and product, so your team never guesses what to post. - [Compare services](https://bezierlabs.co/services): The three services side by side ## Case studies - [NeetCode](https://bezierlabs.co/case-studies/neetcode): How a 30-day LinkedIn experiment took NeetCode from 10K to 120K followers. - [System Design School](https://bezierlabs.co/case-studies/sysdesign-school): From 2 followers to 16K in 5 months, and 18 content-led sales in the first 30 days. - [Interviewing.io](https://bezierlabs.co/case-studies/interviewing-io): Turned a 15-year-old blog post and a book into Aline Lerner's first viral LinkedIn post. - [Big Tech Careers](https://bezierlabs.co/case-studies/big-tech-careers): From 45K to 55K followers and #3 AI educator on Favikon, with posts that reached nearly half his audience. - [All case studies](https://bezierlabs.co/case-studies) ## Company - [Home](https://bezierlabs.co/): What Bezier Labs does and who it is for - [Contact](https://bezierlabs.co/contact): Book a strategy call - [FAQ](https://bezierlabs.co/#faq): Questions about cost, results, YouTube repurposing, and how we differ from agencies ## Blog - [Long-form posts are the worst format for growing dev audience on LinkedIn](https://bezierlabs.co/blog/why-long-form-explainers-dont-work-for-growth): We analyzed over 2,000 developer posts. Long-form explainers reached less than half the audience of formats built for LinkedIn, and the gap opens at hour 3. - [Two Ways To Start A Developer Community On LinkedIn](https://bezierlabs.co/blog/two-ways-to-build-a-developer-community-on-linkedin): "We have a Discord and YouTube but how do we use LinkedIn to reach devs"? Two ways to turn LinkedIn into a developer community. - [Why LinkedIn Is So Vocal About AI Slop](https://bezierlabs.co/blog/control-the-narrative): LinkedIn is cracking down on AI slop while expanding AI tools for premium users. It isn't a contradiction. It's strategy, and the numbers explain why. ## Optional - [LinkedIn Glossary](https://bezierlabs.co/glossary): Plain-English definitions of LinkedIn and developer-marketing terms - [ABM (Account-Based Marketing)](https://bezierlabs.co/glossary/abm): A strategy that focuses marketing effort on a short list of target companies instead of a broad audience, with messaging tailored to each account. - [Algorithm](https://bezierlabs.co/glossary/algorithm): The set of ranking rules LinkedIn uses to decide which posts appear in each member's feed and in what order. - [Brand Kit](https://bezierlabs.co/glossary/brand-kit): A set of reusable brand assets, such as logo, colors, fonts, and templates, that keeps every post visually consistent. - [Call to Action (CTA)](https://bezierlabs.co/glossary/call-to-action): A line in a post that tells the reader what to do next, such as following the page, commenting, or visiting a link. - [Carousel](https://bezierlabs.co/glossary/carousel): A multi-slide document post that readers swipe through, usually uploaded as a PDF. - [Click-Through Rate (CTR)](https://bezierlabs.co/glossary/click-through-rate): The percentage of people who saw a post or ad and clicked a link in it. - [Company Page](https://bezierlabs.co/glossary/company-page): A LinkedIn page that represents a business rather than a person, used to share updates, showcase products, and attract followers. - [Connection Request](https://bezierlabs.co/glossary/connection-request): An invitation to connect with another LinkedIn member, which they must accept before you're connected. - [Content Calendar](https://bezierlabs.co/glossary/content-calendar): A schedule that plans what you'll post, when, and in which format. - [Content Pillars](https://bezierlabs.co/glossary/content-pillars): A small set of recurring themes that all your content ties back to. - [Developer Marketing](https://bezierlabs.co/glossary/developer-marketing): Marketing aimed at developers and engineering teams, usually favoring technical depth, honesty, and usefulness over hype. - [Developer Relations (DevRel)](https://bezierlabs.co/glossary/developer-relations): A function that builds relationships with the developer community through content, events, documentation, and support. - [Direct Message (DM)](https://bezierlabs.co/glossary/direct-message): A private message sent to another LinkedIn member. - [Document Post](https://bezierlabs.co/glossary/document-post): A LinkedIn post format that shares a file, usually a PDF, as swipeable slides. - [Dwell Time](https://bezierlabs.co/glossary/dwell-time): How long someone spends looking at a post before scrolling past it. - [Employee Advocacy](https://bezierlabs.co/glossary/employee-advocacy): Employees sharing and engaging with their company's content from their own profiles. - [Engagement](https://bezierlabs.co/glossary/engagement): Actions people take on a post, including reactions, comments, reposts, and clicks. - [Engagement Rate](https://bezierlabs.co/glossary/engagement-rate): Engagements divided by impressions, usually shown as a percentage. - [Featured Section](https://bezierlabs.co/glossary/featured-section): A part of a profile or page where you can pin posts, links, and media to the top. - [Follower](https://bezierlabs.co/glossary/follower): A member who has chosen to see your posts in their feed without necessarily being connected to you. - [Founder-Led Marketing](https://bezierlabs.co/glossary/founder-led-marketing): Marketing where a company's founder acts as the public face, posting and engaging under their own name. - [Hashtag](https://bezierlabs.co/glossary/hashtag): A word or phrase prefixed with # that categorizes a post by topic. - [Hook](https://bezierlabs.co/glossary/hook): The opening line or two of a post, shown before the "see more" cut-off. - [ICP (Ideal Customer Profile)](https://bezierlabs.co/glossary/icp): A description of the type of company and person most likely to buy and succeed with your product. - [Impressions](https://bezierlabs.co/glossary/impressions): The number of times a post was displayed to members. - [InMail](https://bezierlabs.co/glossary/inmail): A paid LinkedIn message type that lets you contact members you aren't connected to. - [Lead Generation](https://bezierlabs.co/glossary/lead-generation): The process of attracting people who might become customers and capturing their interest. - [Lead Magnet](https://bezierlabs.co/glossary/lead-magnet): A free resource, like a guide or template, offered in exchange for contact details or attention. - [LinkedIn Newsletter](https://bezierlabs.co/glossary/linkedin-newsletter): A recurring publication on LinkedIn that members can subscribe to and get notified about. - [Members Reached](https://bezierlabs.co/glossary/members-reached): The number of unique LinkedIn members a post was shown to, rather than the total number of times it was displayed. Reach rate is members reached as a percentage of your audience size. - [Organic Reach](https://bezierlabs.co/glossary/organic-reach): The audience a post reaches without paid promotion. - [Personal Brand](https://bezierlabs.co/glossary/personal-brand): The reputation and perception someone builds around their name and expertise. - [Product-Led Growth (PLG)](https://bezierlabs.co/glossary/product-led-growth): A go-to-market approach where the product itself drives sign-ups and expansion, often through free or self-serve use. - [Reactions](https://bezierlabs.co/glossary/reactions): The responses members can give a post, such as like, celebrate, or insightful. - [Repost](https://bezierlabs.co/glossary/repost): Sharing another member's post to your own audience, with or without your own commentary. - [Sales Navigator](https://bezierlabs.co/glossary/sales-navigator): LinkedIn's paid tool for sales teams to search for prospects, save leads, and track account activity. - [Social Proof](https://bezierlabs.co/glossary/social-proof): Evidence that others trust or benefit from you, such as testimonials, case studies, and customer logos. - [Social Selling Index (SSI)](https://bezierlabs.co/glossary/social-selling-index): A score LinkedIn has shown members that rates how effectively they build their brand, find people, engage with insights, and build relationships. - [Thought Leadership](https://bezierlabs.co/glossary/thought-leadership): Content that shares original insight and expertise so readers see you as an authority. - [Vanity Metrics](https://bezierlabs.co/glossary/vanity-metrics): Numbers that look impressive but don't tie to business results, such as raw follower counts or likes. - [Viral Post](https://bezierlabs.co/glossary/viral-post): A post that spreads far beyond your normal audience, often through reshares and comments.