How we grew Prasad Rao from 45K to 55K followers and to #3 AI educator on Favikon

Big Tech Careers is a newsletter for technical people in big tech: software developers, solutions architects, and similar roles. Its founder is a principal solutions architect at a big tech company, and he came to us with a clear problem. His LinkedIn traffic went up and down, and his posting rhythm was the reason. He would post for a week and then disappear for two. He wanted to be consistent but had no idea how to keep it up, and that was what he struggled with most.

He already had around 45,000 followers. What he needed was the next level of content, the kind he was seeing from competitors, so he could promote the newsletter, grow it, and reach more developers.

Starting point

• About 45,000 LinkedIn followers
• Roughly 35,000 newsletter subscribers
• Posting in bursts: a week of posts, then two weeks of silence
• LinkedIn traffic that rose and fell with that rhythm
• Competitors publishing a higher level of visual content

A steady rhythm

Two educational, highly visual posts a week, aimed squarely at developers.

Repurpose the archive

Most posts started life in his newsletter and in the blog archive he had written for a technical audience. We turned that material into cheat sheets, roadmaps, guides, and carousels for LinkedIn. Repurposing isn't losing: it means taking what already works and putting it where it can drive more traffic.

Start from the reader

Before designing anything, we sat down and defined exactly who Big Tech Careers is for, then built the content around that person.

Put the founder's face on it

He is the one who writes the newsletter, so we put his face on everything, including the footer of the infographics and across the carousels.

Teach AI

We worked with him on content about AI, much of it deeply technical, like agentic programming and loop engineering, to teach engineers and others in the AI space.

Growth

• LinkedIn followers went from about 45K to about 55K.
• Newsletter subscribers went from roughly 35K to roughly 37K.

Reach

Every post we did with him broke out, reaching close to 50% of his audience. The impressions were completely organic.

The roadmap that put him on the map

The fourth post we made for him was a roadmap for a Claude certification that had just come out. We designed it, and it spread. Two accounts reposted it, one with around 300,000 followers and another with over a million. It was heavily adopted, appeared all over Twitter and LinkedIn, and has earned about 3,000 likes to date.

Recognition

With our content behind him, he became the #3 AI educator on Favikon, a ranking of creators worldwide. It positioned him as an AI educator worth listening to, and all of it came organically.