The client name has been omitted for confidentiality reasons. The founder is referred to as "Xavier" and the company is referred to as "X".

TL;DR

In 10 months, we scaled X from 10,000 to 70,000 followers while transforming LinkedIn into their primary customer communication channel.

Key Results:

• 6.4x follower growth (10k → 70k)

• 4.4x increase in website traffic from LinkedIn (1,249 → 5,500+ monthly visits)

• 50+ product inquiries generated via DM

• Paying customers requesting LinkedIn content be added to premium package

• LinkedIn became the primary customer touchpoint for support, updates, and community

"This is definitely working, in many ways, it's actually exceeded my expectations." - Xavier, Founder of X

Important Context:

• Every visitor from LinkedIn is a high-intent prospect - these are leads who DM about using X's content to study and many become paying members

• We generated demand and tracked inquiry volume - backend conversion tracking is handled by the client

Key Metrics Overview

Audience Feedback

1) Please note that every visitor coming from LinkedIn is a high intent prospect. These aren't just casual visitors, these are leads that have DMd us that they are using X's content to study from and many of them have become / keep becoming paying members.

2) A lot of paying members have asked the LinkedIn content to be included as part of the premium package because of immense value they've been finding from it.

3) If you wish to see specific examples of my work, please reach out directly.

How We Did It

The Challenge

X was already a recognized name on YouTube, but they were missing a huge opportunity on LinkedIn - where their ICPs hang out. While they recognized the need for posting on LinkedIn, they struggled to come up with ideas and execute consistently.

What they needed:

• Someone who understood content creation AND their technical audience

• Deep expertise in their niche (coding interview preparation)

• A weekly content calendar with clear posting strategy

• Content that drove actual business results, not just vanity metrics

The starting point:

• 10,881 followers, growing at just 80 per day

• Only 1,249 monthly website visitors attributed to LinkedIn

• Minimal engagement on posts

• No clear content strategy or execution plan

Coming Up With A Content Strategy

The first thing I did was understand and identify the brand's voice. This means understanding their theme, the content they want to be known for, and the authority they want to project.

The positioning challenge: X needed to be known as the ultimate prep resource for coding interviews. They're known for providing in-depth knowledge like no one else in the entire space. We needed to keep the deep educational style of X while ensuring the posts were engaging enough to perform on social media.

The solution: It needed to be educational, optimized for social media, AND drive traffic to the website. Having someone technical (me) who could break down educational concepts was critical. We broke down complex topics in ways that had never been done before in this space.

To ensure we did the best job possible, I kept track of all formats and content topics that performed best. This allowed us to quickly figure out what content works and double down on it.

💡 Key Strategy Insight: Testing different themes of content is important on social media, but I recommend sticking to 3-4 core themes for every page. This is the key to building authority within your niche.

Turning Strategy Into Content

After implementing the strategy, the content immediately took off, and we saw an unprecedented rise in engagement numbers, especially the number of comments and profile visits.

One thing we immediately found was that the format that actually made a very big difference was the carousel. This format allowed a perfect mix of detail that is digestible, slide by slide. The slides allowed us to include technical diagrams, along with the explanations.

The result of this newer content topics and formats was that they allowed us to attract a wider range of audience that we'd never reached previously. This was also when we started to see DMs flooding in complementing us on the quality of the content and how they were using it to study for interviews.

💡I usually ask clients if they are open to testing out new designs/visuals for graphics/videos, and even document posts. I do it in a way that follows their branding guidelines, while ensuring that the audience doesn't get ad fatigue.

During the first 30 days, we tested out: video animations, GIFs, still images, images in video formats, and most importantly - document posts. Initially, the audience had been responding well to video animations, but like everything else in life, preferences change. We also saw a drastic increase in the number of reposts, comments, but most importantly - the website button click-through rate saw an increase of 24.9%, which is the hardest to convert.

With posting every single day, with fresh and new content, and slowly, we started seeing upwards of 300 ICP followers per day through pure organic efforts.

The path to getting these results was not easy. It requires a lot of nuance, constantly understanding the audience and tweaking as needed to adjust with the algorithm.

Translating to Real World Business Results

As our followers grew, so did the inbound interest.

Demand generation metrics:

• 50+ high-ticket product inquiries since we began working

• Multiple confirmed purchase messages via LinkedIn DMs

• LinkedIn driving 6,455+ monthly website visits (as of September 30, 2025)

• This doesn't include people who discovered us on LinkedIn and became direct traffic (of which there are many)

The community impact: The engagement became so strong that:

• Customers check LinkedIn when they can't reach support

• Buyers message on LinkedIn with purchase confirmations

• Paying members request LinkedIn content in premium packages

• The platform became their primary customer touchpoint

Note on conversions: We provide demand generation and track inquiry volume. Backend conversion tracking and sales follow-up are handled by the client. We generated verified purchase confirmations and massive inbound interest - conversion optimization from there is on the client's systems.

LinkedIn drives 6,400+ website visitors/month

Follower Increase

Visitor Growth and website traffic growth

Impression growth and reaction growth

The Bottom Line

In 10 months, we transformed X from a moderately active LinkedIn presence into a thriving community of 70,000 followers that serves as their primary customer communication channel.

The success came down to:

• Deep technical expertise combined with social media strategy

• Consistent 3-4 theme focus while testing formats

• Daily execution with constant optimization

• Building genuine educational value, not just promotional content

• Creating a community, not just a following

Most importantly, we proved that sustained growth over 10 months compounds into real business infrastructure - not just marketing metrics.

Get in touch today to start growing your brand → bezierlabsinc@gmail.com