TL;DR

In 30 days, we took a system design company from 2 followers and zero LinkedIn presence to 18 sales conversions and 4,400 followers.

Key proof points:

• 18 sales in 30 days from cold traffic

• Complete UTM tracking showing exact attribution

• Started with literally 2 followers on a heavily-throttled company page

• Technical niche (system design interview prep)

30-Day Results Overview

Continued Growth (120 Days Total): The client continued working with us, scaling to 13,335 followers, 1,332,120 impressions, and 1,200+ website visits per month - proving sustainable, long-term results.

Important Notes:

• All growth was achieved organically

• Complete UTM tracking was implemented to measure exact conversion attribution

• The brand kit was developed in 72 hours

• Company pages are notoriously difficult to grow, especially in technical niches like system design

The Challenge

SystemPrep was founded by two partners specializing in system design interview preparation. The platform helps candidates prepare for interviews through a step-by-step approach.

Initially, they were generating some traffic from YouTube, which was tied heavily to the founder's personal brand - they wanted to explore LinkedIn as a viable top-of-funnel marketing channel to expand their reach.

The challenge was significant:

• Starting with 2 followers on a company page

• Company pages are heavily throttled by LinkedIn's algorithm

• Technical niche (system design) = smaller, specialized audience

• Zero website traffic from LinkedIn

• No engagement on posts whatsoever

Founder priorities:

"We are mainly interested in getting more sales, we want to get some sort of a signal to see if LinkedIn is a viable channel for us." - Co-Founder, SystemPrep

The founders were clear: they didn't have time to create content, weren't sure whether it would perform on social media, and ultimately cared only about one thing - sales.

SystemPrep was founded by two partners specializing in system design interview preparation. The platform helps candidates prepare for interviews through a step-by-step approach.

Initially, they were generating some traffic from YouTube, which was tied heavily to founder's personal brand - they wanted to explore LinkedIn as a viable top-of-funnel marketing channel to expand their reach.

The challenge was significant. We were scaling a company page (faceless), and we were starting with 2 followers.

Company pages are heavily throttled by LinkedIn's algorithm, making organic growth extremely difficult. In a technical niche like system design, this becomes even more challenging due to the smaller, specialized audience, but we've scaled company pages before and are always up for a challenge.

What The Audience Are Saying

Our Strategic Approach

Understanding that company pages face unique challenges, we developed a multi-pronged strategy that would maximize reach while building authority in the system design space.

Week-by-Week Strategy

Week 1: Awareness Phase We focused on establishing the brand presence and introducing SystemPrep to the LinkedIn community. Our CTAs during this phase were simple: "Follow us for more content."

Week 2: Authority Building We deepened the content value and began positioning SystemPrep as the go-to resource for system design interview prep. CTAs evolved to: "Get the full technical breakdown" with links directing to their website.

Week 3: Conversion Optimization We shifted focus to converting warm leads with more direct CTAs like "Join SystemPrep" and "We just added [specific feature]. Check it out here."

The Founder Amplification Strategy

"I know you scaled another page that was pretty new, what does the strategy look like for pages that are starting from scratch?" - Co-Founder, SystemPrep

My answer: "We would need to get you involved heavily so people realize that there is a big personal page behind this brand."

Recognizing that company pages get throttled, we implemented a crucial amplification strategy. Since the founders had larger personal networks, we had them repost company content from their personal accounts. This approach served two purposes:

• Put a human face behind the company

• Leveraged their broader reach to overcome algorithmic limitations

Strategic Commenting for Authority Building

One strategy that most people completely overlook for company pages is commenting. We strategically commented everywhere our ICPs hang out, including on competitor posts. This serves two critical purposes:

• Reveals us to people where our ideal customers are already engaged

• Establishes us as an authority within our specific niche

Brands need to have a voice and personality - not just founders. By commenting as the company, we made SystemPrep sound human and approachable while building recognition in the system design community.

Content Strategy and Execution

Within 72 hours of payment processing, we had created a complete brand kit and posted our first four pieces of content. This rapid execution was possible because we focused on what mattered most: delivering value using the wealth of technical content already available on their website.

Content Pillars:

• Deep-dive system design concepts that competitors weren't covering

• Technical breakdowns sourced directly from proven website content

• Authority-building posts that demonstrated expertise nobody else was providing

Breakthrough Results

LinkedIn drives 3,300+ website visitors/month

Follower Increase

Visitor Growth and website traffic growth

Impression growth and reaction growth

The Bottom Line

In 30 days, we transformed SystemPrep from a LinkedIn unknown with 2 followers to a recognized authority in system design interview preparation with over 13,000 followers - generating 18 sales conversions from complete cold traffic.

The success came down to:

• Rapid execution with existing resources

• Strategic founder amplification to overcome platform limitations

• Domain-driven hook creation that made content shareable

• Consistent authority building through every touchpoint

• Strategic commenting where competitors and ICPs were already engaged

Most importantly, we delivered measurable business impact - not just vanity metrics. Because we understand that our clients care about results that drive their business forward.

Get in touch today to start growing your brand → bezierlabsinc@gmail.com